Instagram Stories are renowned as a powerful tool to increase engagement and retention. However, how can you use Instagram Stories to turn followers into customers? With a decreasing attention span of only 8 seconds, it’s not a surprise that content that vanishes in less than 24 hours has been increasing in popularity with people who use social networks.
Are you interested in the most effective feature? Instagram Stories provide you with the possibility to convert your followers to customers. Additionally, users of social media are in a position to make purchases within the app
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As stated in Business Instagram, the community of users who utilize Instagram Stories has grown to 500 million users, about 58% are more attracted to a product after having seen it in Stories and four million businesses make use of Stories advertisements each month.
When it comes to turning followers into customers through Instagram Stories, here are three major reasons to do it.
Stories keep your audience entertained and hooked. Being accessible all day, Stories create a sense of urgency which entices viewers to watch more Stories to ensure that they don’t lose out on something important. In the end, your viewers are captivated and active.
Customers make the purchase faster because Stories are only available for a limited amount of time, and the duration of an Instagram Story is limited to 15 seconds, which means that users need to make their purchase decision more quickly. For more higher data Click here
Stories provide business-related features from the ability to purchase Story stickers that allow you to attach all information about the product to clickable Story links that allow you to direct interested visitors to the correct destination page. There are a variety of business tools that allow businesses to connect with their customers and turn them into customers. The use of Instagram Stories leads to Instagram growth. However, if you are looking to increase sales from your app, read these four strategies to turn users into customers using Instagram Stories
Spark Interest in Your Brand
It’s virtually impossible to gain prospective customers who don’t understand anything about your business as well as its beliefs, values, or the products or services it offers. Because most people are looking for solutions to their issues, it’s crucial to entice customers’ interest in your company’s brand first.
Share Lead Magnets
There aren’t all Instagram users who are prepared to purchase once they’ve discovered your company’s name via the site. Because modern consumers have a variety of choices, it’s not surprising that they conduct research before buying from your company. It’s therefore important to get them interested in your business as well sharing your lead magnets a fantastic method to do this.
It’s not just about providing customers with appealing and useful deals however, it also generates leads for sales as a result. With the many lead magnets you can easily find products or services for free that may attract your prospective customers, and thus turn them into leads in the first place. For instance, CosaBella invites followers to join their newsletter to receive first access to the latest collection.
Sharing offers that are valuable via Stories is an excellent way to boost lead quality while attracting prospective clients who might be interested in the offerings. Furthermore, when you have the contact information of the people you follow, you may contact them via other social media platforms and initiate an intimate conversation to advertise your product and turn them into customers.
Show Off Your Product Line
If you’re able to begin a clothing line it’s amazing. However, it’s not enough to connect with your customers who are interested and entice them in your product. This is why you must showcase your products and also your product line.
Uploading Instagram Stories that highlight your products is an excellent idea to showcase your collection without over-saturating the feed. Not only does that make your Stories more attractive, but you also can create your most memorable Stories lasting with Instagram Story Highlights. You can also group them into albums that aid other users to find relevant content while browsing your profile.
Announce an Instagram Giveaway
Social media users are huge admirers of giveaways. The idea of winning an item of value for a simple action (like commenting, liking, or following) is an excellent idea for a lot of users, and it’s been proven that accounts hosting Instagram giveaways are more popular.
Furthermore, Instagram giveaways can allow you to generate the interest of your customers as you can give brand-related giveaways to give your prize winners the chance to try your products. Here’s the example below of an Instagram giveaway by Rose INC.
There is a myriad of creative ways how to advertise your giveaway However, reposting it to Your Instagram Stories is among the most effective ways to get around an Instagram algorithm, and thus reach an even larger number of potential participants that could become attracted to your offerings.
Make In-App Shopping Easier
As more and more people use Instagram, they are discovering and purchasing new products and services through the platform, which is why the growth for Instagram shopping is increasing. It provides both customers and brands the chance to enhance customer experience in-app through the help of a variety of Instagram features. If you can improve the use of your Instagram Stories for shopping, you’re more likely the followers you have into buyers.
Add Product Codes
If you manage an eCommerce site that is geared towards selling products, you likely utilize product codes to identify products, find and monitor them.
Whatever the number of users on Instagram you have, and whether you’ve linked accounts to the catalog of products each company can include the product’s codes in text which will help potential buyers to find featured products easily. For instance, ASOS often creates Instagram Reels which showcase their items and also include product codes to the description as in the image below.
Include Shopping Stickers
In the year 2019, when Instagram began to realize the increasing appeal that was Instagram Stories, it launched shopping stickers for IG Stories, a similar feature similar to the posts that sell products. Shopping stickers are an excellent way to provide users with product information and motivate them to make an informed purchase.
Calvin Klein often uses shopping stickers on Instagram Stories that allow their customers to tap the shopping bag to find the product’s descriptions, prices or even purchase the product featured on their website. Take a look at the following example:
Add Clickable Story Links
When your Instagram account has attained 10k followers, you can add clickable Story links. These allow you to create landing pages on which your followers can learn more about your product or even make a purchase without leaving the application.
Clickable links are an excellent way to direct users to a page on which they can get more information on your offerings and increase website traffic at the same time.
If you’re hoping to convert users who have clicked your link to click into customers It’s crucial to ensure that you’re using the appropriate e-commerce themes that provide the best user experience to your customers who could eventually become your customers.
Encourage the Decision-Making Process
Today, more than 70% of buyers discover products via Instagram this means that users are ready to purchase the spot. But, more and more companies offer their products or services that make the decision difficult for consumers. Therefore, brands must help customers make decisions, and making use of Instagram Stories that are limited in time is a good option.
Promote Exclusive Sales and Deals
Virtually every online consumer looks for sales and discounts in the course of their purchase to get the most value out of it. In 2020 92% of consumers were using coupons for purchases.
Advertising sales, deals, and sales through the use of ephemeral material is a wonderful method to entice the interest of your followers in your offerings and motivate buyers to purchase from you without spending too much time.
Here’s an excellent example of this approach from Sephora:
Not only does the business provide details about the discount promotion It also includes time limitations that encourage users to make use of the offer and not waste time.
Include a Time-Limited Offer
Offers with time limits force customers to act now and it’s among the most effective strategies for customer engagement and a lot of marketers endorse it. For instance, Neal Taparia, who manages the classic game platform Solitaire offers the idea of making use of scarcity.
Passion Planner doesn’t add time limitations, but it does promote an exclusive release of new products. As such, it creates an urgency that inspires people to buy the product to ensure that they don’t miss the exclusive deal.
Run Instagram Story Ads
To stand out from the crowd and to encourage those who don’t follow your brand’s social media presence More than 2 million advertisers have run advertisements and the use of Story ads is increasing in the same direction.
The Look: Instagram collects personal data and lets marketers focus on the people who are interested in your product, which means you can advertise the best deal to prospective buyers who might purchase from you.
A case in point:
If Hapa Kristin decided to promote its colored contact lenses to new customers, the company posted a post about the 30% discount and added a GIF sticker to draw people’s attention towards the hyperlink.
The campaign generated 50 percent more views of landing pages and a 33% decrease in cost per landing page visit and an increase of 1.3X increase in click-through rates as well as 17% more users were reached. For similar results using attractive Instagram ads, depend on professionally-designed Instagram Story template templates. These let you design stunning images while modifying your advertisements.
Make sure you have followers with social proof
The customer journey is becoming more complex. Nowadays 87% of purchases are made through internet-based research. Customers believe in other people and not businesses. This is why consumers look for social proof which can be found in many kinds. To ease the worries of potential customers and to encourage customers to buy from your company, it’s a great idea to give your followers social proof through Stories.
Feature Happy Customers
People pay at the stories of customers from other customers because they believe in their experiences and opinions. In reality, having happy customers posted via social networks is among the most effective ways to show followers social evidence.
The most effective way to highlight satisfied customers is to search for the content that users have created from your most loyal customers and post it on Instagram Stories.
Furthermore is that you can make your best videos or photos permanent by adding the content in Highlight albums, much like Vans in the image below:
It’s a smart idea to provide visitors and followers with social proof that they visit your page since it’s quick and easy because the album will appear just below the bio section.
To obtain more photos and videos from your customers making use of your products or telling their stories of positive customer experiences It is essential to establish loyalty programs for customers which reward loyal customers with incentives like discounts, brand-specific freebies, or other benefits.
Publish Customer Reviews
In the age of digital in which people can access information at a glance, consumers are eager to hear about customer experiences before purchasing. The days when advertisements were able to convince people to buy from you have long since passed. Customers want to hear about what real-life experiences are from customers.
Did you be aware 95% of consumers read reviews from customers in the initial phase of discovery?
If you get feedback from customers, that’s awesome. This means that you can give these reviews to your Instagram users who are questioning whether the product is worth a try or not.
Bali Body often reposts customer reviews on Instagram Stories to provide users with social proof and not overload Instagram Stories with posts from customers.
It’s evident that it’s difficult to gather and organize all reviews from customers on Instagram and other social media platforms, which is why it’s crucial to locate the ideal social media analytics tool like Iconosquare which can assist you in keeping track of the reviews of customers you receive from the comment section, by direct messages, or when people who aren’t followers share them with your account’s hashtag.
Repost Influencers’ Content
The age of influencers on social media is upon us. According to one study, 70% of users are influenced by influencers more than their actual acquaintances and 40% of users claim to have purchased something after seeing it being used on the part of an influencer.
If influential people use your product or post product reviews in the form of their IG Stories, it’s important to repost their content, and consequently build trust and loyalty for your brand.
If Cella Jane, an Instagram influencer with 613k followers posted an Instagram post featuring JCrew merchandise the company posted the post to their Stories to provide their followers with social proof
The growing popularity of Instagram Stories is taking the world by storm. With a lifespan of just 24 hours, Stories provide an urgency, which draws more users to view these videos regularly. In the present, where 500 million people make or view Stories every day, it’s high time for companies of all sizes and types to join the bandwagon and use Instagram Stories as part of their strategy to convert followers into buyers.
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