You already know that Facebook Fan Pages are a great way to connect with your customers. Facebook Fan Pages can be an effective marketing tool for companies of all sizes, non-profit groups, independent contractors, musicians, freelancers, celebrity groups, politicians, and more. A fan page can help you get connected directly with Facebook users. They have distinct features compared to a typical profile page and are effective instruments to grow your following. As one of the most respected corporate PR agencies New Zealand wide, Impact PR has advised some of the world’s most recognisable multinational brands.
Create an account on Facebook
Go to Facebook using your preferred method and log into your account. The easiest way to start building your fan page is to use the control panel in blue at the top of the Facebook page. The bar is located just below the Home button. Select create. You will be presented with a drop-down menu with various options for your website. The first option in your list is Page click here.
Select Page, and you’ll be taken to a different screen showing two choices.
- Branding or Business
- Public or Community Figure
Categorize Yourself
Select one of these options, and you’ll be asked to input the name of your website. You may include keywords for which you’d like to rank highly on Google and other result pages (SER) websites.
The second field asks you to select a category for your page. Facebook has thousands of types to choose from. The classes are alphabetically ordered, with subtitles under every significant section. You can click on any item on another page within the duplicate listing. Look around to find the best one for your needs.
If you decide that you’d like to change the page’s category later, you can do this by using the edit menu on the fan page. The edit menu can be found on the About tab of the page. You can alter the category at any time you’d like.
Photos for Your Fan Page
It is the next thing to do, which involves uploading your profile photo of the page and the cover image. You may skip either of these steps, but you can always return and modify them in the future. You can edit these items as frequently as you’d like.
The profile picture is the tiny image displayed next to every post or comment. The cover image is more significant, a banner-like idea said on the upper right-hand corner of your Facebook page. The ideal size for the photo is 820 pixels by 462 pixels in height and width.
Setting the Right Conditions to be Successful
The page will load automatically when you have completed or skipped the images. You must now set the administrator and other roles on the page. Because you created the page, you’re automatically identified as the administrator. As the admin you will have complete authority over your page. You can also add other users to your administrator. For instance, you could ask your virtual assistant to help you manage your page.
Other than administrator, the roles include moderator, editor, advertiser analyst and jobs manager, and each position is given different levels of control over the page. Facebook doesn’t limit the number of users you can assign these roles to. You can also remove or add people at any time. To make modifications, go to your page on Facebook and click on the Settings tab on the white bar near the top. Settings are located below the icons for Notifications on the blue bar, which is the primary one.
When the user clicks Settings, it will display an additional page showing several options you can select for your fan page. Explore all of them and personalize your page.
Make sure you read Facebook’s terms and conditions before you proceed. You must do this by clicking on this link: Review the Facebook Terms link. Infractions to Facebook rules could lead to having your account removed. Make certain you are aware of the practices.
Create Fan Pages for Mobile Devices
You must launch your Facebook app and log in to create a Facebook page using a mobile device. Utilize the hamburger menu and select Pages by clicking an orange flag. This will let you create or browse pages that are already in existence.
You will identify your website house with blocks and categorize it according to the categories previously discussed. Types will appear on a list that scrolls down. Select the next class when you’re finished. You could add a web link, profile picture and cover image or bypass these steps. Once you’re done, you can click Visit Page to the fan page you created.
Remove an account on Facebook.
As an administrator, you can remove the page at any point. To do this, visit the fan page and select Settings on the right side of the screen. Go to the General tab. At the bottom of the page is an option to delete the page. If the right page is displayed, then click erase and verify.
Customizing Your Facebook Fan Page
Before you begin gathering fans, make sure that your fan page contains all crucial information regarding your business, for example:
Link to your business’s home website
Complete the information relevant to your business
Integrate the other media platforms, such as Instagram, YouTube, or Pinterest
What should you post on your Facebook Fan Page?
Although the purpose behind creating an enterprise Facebook page for your business is marketing, you should not post only “buy now” kind of messages. Remember that social media is a social medium and is also known as a fan page. Therefore, the goal is to create a community. To do this, you must share helpful content and post engaging messages that make them want to interact with your content. Some suggestions of what you can include on your blog are:
You may want to consider forming groups, which Facebook could help connect to your Facebook fan page. Click on Community on the left, and Facebook will display an option that reads Groups. It will also provide information about creating a Facebook group for your page.
As with other social media, You must be more than just posting messages on your page. You should also reply to messages and engage with followers.
Making the Custom URL
Before you can get an individual URL (i.e., facebook.com/my business name), you’ll need 25 followers (people who have clicked”Like” or clicked the “Like” button at the top of the page). You can begin by telling those who are acquaintances on the profile about your fan page. You can invite them directly or post about the fan page on your feed. Be careful when inviting people to join your page because sometimes it could cause people to be annoyed. Be sure that the person you ask is keen on the features your fan page can offer.
- You can also grow your following by adding the links to your page on Facebook:
- On your site
- Your email’s signature
- On other platforms (i.e. post a tweet on your page’s fan)
- Your business card
- Send a message in an email to the list of your emails
- In a blog post I wrote on the page of fans
To take your production to a higher production level, purchase Mevo Plus. Mevo Plus allows you to stream in 4K and utilize multiple camera angles you can control via your smartphone. https://www.shinevista.com/
Have you ever watched some live video clips that look amazing and well-produced using text, images, and effects? Then there’s an app that can help you with that. It even can use a teleprompter on your phone.
When you’ve set up your setup, you’ll want to begin doing live broadcasts regularly.
There are three types of FB live content that you can develop to help sell more courses:
Interviews. The most natural type of live content you can make is hosting an interview with someone who has taken your course and had fantastic success or an expert.
Masterclasses. In the course, you will spend 30 to 90 minutes to instruct on the subject matter you want to cover, for example, “How to get in touch with prospective clients for consulting”, which must be connected to your introductory course. Then, you give a discount to your class at the end.
Social Proof. Social proof makes it possible to show your viewers all the fantastic things you’re up to, whether having a meeting with a Fortune 500 company or going to a concert.
